Privacy Policy
Data Protection
Privacy Policy
This policy explains how Direct Source Home collects, uses, stores and protects personal data when you visit our website, place an order or contact us.
1. Who we are
Direct Source Home is the controller of the personal data described in this Privacy Policy, unless stated otherwise.
Our contact email for privacy matters is support@directsourcehome.com. Our registered address is [Registered Address].
This policy applies to customers, website visitors, account holders, newsletter subscribers, trade customers and people who contact our customer service team.
2. Personal data we collect
We may collect and use the following types of personal data:
- Identity data: name, title, company name and account username.
- Contact data: billing address, delivery address, email address and phone number.
- Order data: products purchased, order number, delivery instructions, returns, refunds and customer service history.
- Payment data: payment status, billing details and limited payment information. We do not store your full card number.
- Technical data: IP address, device information, browser type, operating system, time zone, referral source and website usage data.
- Marketing data: marketing preferences, subscription status, campaign interactions and consent records.
- Communication data: emails, messages, reviews, enquiries, call notes and support requests.
3. How we use your personal data
We use personal data to operate our website, process orders, provide customer support and improve our services. This may include:
- creating and managing customer accounts;
- processing orders, payments, deliveries, returns and refunds;
- contacting you about your order, delivery or customer service enquiry;
- responding to complaints, chargebacks, disputes and product issues;
- sending service messages such as order confirmations and delivery updates;
- sending marketing communications where permitted by law;
- personalising website content and measuring website performance;
- preventing fraud, protecting our business and maintaining website security;
- complying with legal, tax, accounting and regulatory obligations.
4. Lawful basis for processing
We only use personal data where we have a lawful basis to do so. The lawful basis may include contract, consent, legitimate interests or legal obligation.
| Purpose | Type of data | Lawful basis |
|---|---|---|
| Processing and delivering orders | Identity, contact, order and payment data | Performance of a contract |
| Customer service, returns and complaints | Identity, contact, order and communication data | Performance of a contract and legitimate interests |
| Fraud prevention and website security | Technical, order and payment-related data | Legitimate interests and legal obligations |
| Marketing emails and SMS | Contact and marketing data | Consent or soft opt-in where permitted |
| Accounting and tax records | Identity, contact, order and payment data | Legal obligation |
5. Who we share personal data with
We may share personal data with trusted third parties where necessary to operate our business and provide services to you, including:
- payment processors and fraud prevention providers;
- delivery couriers, warehouses and fulfilment partners;
- website hosting, ecommerce platform, analytics and IT providers;
- email, SMS and marketing service providers;
- customer service, review and communication tools;
- professional advisers such as accountants, legal advisers and insurers;
- law enforcement, regulators, courts or government bodies where required by law.
We require service providers to use personal data only as instructed and to protect it appropriately.
6. International transfers
Some of our service providers may process personal data outside the United Kingdom. Where this happens, we will take steps designed to ensure that personal data is protected in accordance with applicable data protection law.
This may include using adequacy regulations, approved contractual safeguards or other lawful transfer mechanisms.
7. How long we keep personal data
We keep personal data only for as long as reasonably necessary for the purposes described in this policy, including legal, accounting, tax, reporting and dispute resolution requirements.
- order and transaction records: usually up to 6 years for accounting and tax purposes;
- customer service messages: for as long as needed to resolve the enquiry and manage disputes;
- marketing records: until you unsubscribe or withdraw consent, plus a suppression record where needed;
- technical and analytics data: according to the settings of the relevant tool or cookie.
8. Your data protection rights
Depending on your location and the circumstances, you may have the right to:
- request access to your personal data;
- request correction of inaccurate or incomplete data;
- request deletion of your personal data;
- object to certain processing based on legitimate interests;
- request restriction of processing;
- request transfer of your data to another organisation;
- withdraw consent where processing is based on consent;
- complain to the UK Information Commissioner’s Office.
To exercise your rights, please contact us. We may need to verify your identity before responding.
9. Marketing communications
We may send marketing communications if you have subscribed, requested information, purchased from us, or where we are otherwise permitted to do so by law.
You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us. Service messages, such as order updates and delivery information, are not marketing and may still be sent where necessary.
10. Security
We use appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.
However, no website or internet transmission is completely secure. You are responsible for keeping your account login details confidential and for notifying us if you suspect unauthorised access.
Contact us
If you have questions about this page or need more information, please contact us.
Company: Direct Source Home
Privacy email: support@directsourcehome.com