Privacy Policy
Data Protection
Privacy Policy
This Privacy Policy explains how Direct Source Home collects, uses, stores, discloses and protects personal data when you visit our website, place an order, contact us, subscribe to marketing communications, interact with advertisements, or use our online services and integrations.
1. Who we are
Direct Source Home is the controller of the personal data described in this Privacy Policy, unless stated otherwise.
Our contact email for privacy matters is support@directsourcehome.com. Our registered address is [Registered Address].
If you have a phone contact number for Direct Source Home, we recommend adding it here and in the contact section at the bottom of this page, as some platform reviews may check for a reachable contact method.
This policy applies to customers, website visitors, account holders, newsletter subscribers, trade customers, suppliers, vendors, business partners and people who contact our customer service team.
2. Personal data we collect
We may collect and use the following types of personal data:
- Identity data: name, title, company name and account username.
- Contact data: billing address, delivery address, email address and phone number.
- Order data: products purchased, order number, delivery instructions, returns, refunds and customer service history.
- Payment data: payment status, billing details and limited payment information. We do not store your full card number.
- Technical data: IP address, device information, browser type, operating system, time zone, referral source and website usage data.
- Marketing data: marketing preferences, subscription status, campaign interactions and consent records.
- Communication data: emails, messages, reviews, enquiries, call notes and support requests.
- Integration data: API request logs, publishing status, board information, content metadata and error logs used to operate our internal business and marketing systems.
3. How we use your personal data
We use personal data to operate our website, process orders, provide customer support, manage business operations and improve our services. This may include:
- creating and managing customer, vendor or business accounts;
- processing orders, payments, deliveries, returns and refunds;
- contacting you about your order, delivery or customer service enquiry;
- responding to complaints, chargebacks, disputes and product issues;
- sending service messages such as order confirmations and delivery updates;
- sending marketing communications where permitted by law;
- personalising website content and measuring website performance;
- managing branded content and product information across digital channels;
- using internal automation tools to organise product imagery, descriptions and marketing assets;
- preventing fraud, protecting our business and maintaining website security;
- complying with legal, tax, accounting and regulatory obligations.
4. Lawful basis for processing
We only use personal data where we have a lawful basis to do so. The lawful basis may include contract, consent, legitimate interests or legal obligation.
| Purpose | Type of data | Lawful basis |
|---|---|---|
| Processing and delivering orders | Identity, contact, order and payment data | Performance of a contract |
| Customer service, returns and complaints | Identity, contact, order and communication data | Performance of a contract and legitimate interests |
| Fraud prevention and website security | Technical, order and payment-related data | Legitimate interests and legal obligations |
| Marketing emails and SMS | Contact and marketing data | Consent or soft opt-in where permitted |
| Digital marketing, analytics and content management | Technical, marketing, integration and content metadata | Legitimate interests, consent where required, and business operations |
| Accounting and tax records | Identity, contact, order and payment data | Legal obligation |
5. Who we share personal data with
We may share personal data with trusted third parties where necessary to operate our business and provide services to you, including:
- payment processors and fraud prevention providers;
- delivery couriers, warehouses and fulfilment partners;
- website hosting, ecommerce platform, analytics and IT providers;
- email, SMS and marketing service providers;
- customer service, review and communication tools;
- advertising and social media platforms used for our own business marketing;
- AI or automation service providers used to support internal content, marketing or operational workflows;
- professional advisers such as accountants, legal advisers and insurers;
- law enforcement, regulators, courts or government bodies where required by law.
We require service providers to use personal data only as instructed and to protect it appropriately.
6. Pinterest API and social media integrations
Direct Source Home may use the Pinterest API and other social media platform tools to manage and publish branded furniture, home décor and ecommerce content for our own business account.
Our internal marketing systems may connect ecommerce product information with Pinterest for purposes such as:
- managing branded product imagery and content metadata;
- publishing furniture, home décor and product content to our own Pinterest business account;
- organising content into relevant Pinterest boards;
- creating, scheduling and managing Pins for Direct Source Home’s own marketing activities;
- recording publishing status, API responses and troubleshooting logs;
- measuring content and campaign performance;
- improving the relevance and quality of our marketing content.
Relationship with Pinterest
Direct Source Home is not endorsed, sponsored by, affiliated with, or otherwise officially connected with Pinterest. Pinterest and the Pinterest logo are trademarks of Pinterest, Inc. Our use of the Pinterest API is solely for managing Direct Source Home’s own branded content and marketing workflows.
Pinterest-derived data
When we use the Pinterest API, we may receive limited Pinterest-derived data, such as account information, board information, Pin information, publishing status, API response data, error logs and performance data. This data is used only for internal business operations, content publishing, troubleshooting, analytics and marketing management.
We do not sell, resell, redistribute, sublicense or disclose Pinterest content or Pinterest-derived data to unauthorised third parties. We do not use Pinterest-derived data to create unauthorised profiles, scrape users, distribute third-party content or engage in spam or unauthorised mass posting.
Disconnecting Pinterest access
If Direct Source Home disconnects its Pinterest account, revokes Pinterest API access, removes the application integration or requests that the integration be disabled, we will stop using the Pinterest API for that account. Any stored Pinterest access tokens will be deleted, disabled or replaced.
Where Pinterest-derived data is no longer needed for legitimate business, security, troubleshooting, legal, accounting or compliance purposes, we will delete, anonymise or securely retain it in accordance with applicable laws and our data retention practices.
We do not collect Pinterest passwords, scrape Pinterest user content, sell Pinterest data, resell Pinterest content, redistribute Pinterest-derived data, or publish content on behalf of unauthorised third parties.
No sensitive payment information is shared through Pinterest or social media publishing integrations.
7. Cookies, analytics and behavioural advertising
We may use cookies, pixels, tags and similar technologies to operate our website, remember preferences, maintain shopping cart functionality, analyse traffic, measure advertising performance and understand how visitors interact with our website.
We may also use information about website activity and interactions with advertising to show relevant marketing content on platforms such as Google, Pinterest, Meta, TikTok, Microsoft Advertising or similar platforms, where permitted by law.
You can manage or disable cookies through your browser settings. Some parts of the website may not function properly if cookies are disabled.
8. International transfers
Some of our service providers may process personal data outside the United Kingdom. Where this happens, we will take steps designed to ensure that personal data is protected in accordance with applicable data protection law.
This may include using adequacy regulations, approved contractual safeguards or other lawful transfer mechanisms.
9. How long we keep personal data
We keep personal data only for as long as reasonably necessary for the purposes described in this policy, including legal, accounting, tax, reporting and dispute resolution requirements.
- order and transaction records: usually up to 6 years for accounting and tax purposes;
- customer service messages: for as long as needed to resolve the enquiry and manage disputes;
- marketing records: until you unsubscribe or withdraw consent, plus a suppression record where needed;
- technical and analytics data: according to the settings of the relevant tool or cookie;
- Pinterest API tokens: until access is revoked, disconnected, replaced or no longer required;
- Pinterest-derived operational logs: only for as long as needed for troubleshooting, security, analytics, legal, accounting or compliance purposes.
10. Your data protection rights
Depending on your location and the circumstances, you may have the right to:
- request access to your personal data;
- request correction of inaccurate or incomplete data;
- request deletion of your personal data;
- object to certain processing based on legitimate interests;
- request restriction of processing;
- request transfer of your data to another organisation;
- withdraw consent where processing is based on consent;
- complain to the UK Information Commissioner’s Office.
To exercise your rights, please contact us. We may need to verify your identity before responding.
11. Marketing communications
We may send marketing communications if you have subscribed, requested information, purchased from us, or where we are otherwise permitted to do so by law.
You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us. Service messages, such as order updates and delivery information, are not marketing and may still be sent where necessary.
12. Security
We use appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.
However, no website or internet transmission is completely secure. You are responsible for keeping your account login details confidential and for notifying us if you suspect unauthorised access.
13. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, services, technology, legal requirements or privacy practices.
Any updated version will be posted on this page with a revised date. Please check this page periodically for updates.
Contact us
If you have questions about this Privacy Policy, our use of Pinterest API integrations, or how we handle personal data, please contact us.
Company: Direct Source Home
Privacy email:
support@directsourcehome.com
Phone: +44 7521 530 350
Registered address: 12 Castle Hill, Windsor SL4 1PD
Website:
www.directsourcehome.com